Buy till you drop

Less than two decades ago, retail giants like Zara completely revolutionised the way fashion was consumed, by turning four seasons into fifty-two seasons, and by selling trends at a record speed. Hermes raises annually 10% of its retail price on the $20,000 Birkin bag; there is reportedly a six-year long waiting list for it unless you are an Oscar-winning actress.

Consumerism is a global psychological epidemic that affects every part of our society, not merely the rich or those living paycheck-to-paycheck. Most societies in the world define success and happiness in terms of how much stuff you own, so a lot of us keep buying things to impress others. What makes it worse is the constant self-validation seeking on social media. The desire to display "fake" happiness publicly is socially destructive and self-destructive. Go to “Rich Kid of Instagram” channel and check out a dozens of hollow souls posing with their new clothes, cars and so on. Though their purpose is to illustrate plenty, these pictures seem instead to depict a void, desperation, and despair. According to a series of research studies, as people become more materialistic, their wellbeing diminishes. Whether you like it or not, over-consumption is associated with depression, anxiety and broken relationships. How can we as conscious human beings break this value system that eats us from inside out?

As Tyler Durden (Brat Pitt) says in Fight Club, “The things you own end up owning you”.

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